{"id":25,"date":"2025-03-19T15:21:44","date_gmt":"2025-03-19T14:21:44","guid":{"rendered":"https:\/\/learn.uao.es\/amartinezv3\/?p=25"},"modified":"2025-03-19T15:21:44","modified_gmt":"2025-03-19T14:21:44","slug":"que-es-el-funnel-o-embudo-de-conversion","status":"publish","type":"post","link":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/","title":{"rendered":"\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n?"},"content":{"rendered":"<p>El funnel o embudo de conversi\u00f3n es un t\u00e9rmino de Marketing Online que trata de definir los distintos pasos que tiene que dar un usuario para cumplir un objetivo determinado dentro de la web, ya sea un registro, una compra o la generaci\u00f3n de un <strong>lead<\/strong>.<\/p>\n<p>El embudo de conversi\u00f3n o funnel sirve para determinar el porcentaje de p\u00e9rdidas en cada uno de los pasos que el usuario realiza en tu web hasta cumplir el objetivo final, as\u00ed como qu\u00e9 puntos hay que optimizar con mayor urgencia para conseguir que se conviertan el mayor n\u00famero de usuarios posibles.<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-16342 aligncenter\" src=\"https:\/\/www.40defiebre.com\/wp-content\/uploads\/2015\/04\/tunel-2.jpg\" alt=\"funnel-conversi\u00f3n\" width=\"414\" height=\"292\" \/><\/p>\n<p>En nuestro ejemplo planteamos 4 pasos por los que el usuario ha de pasar hasta alcanzar el objetivo final: que en este caso es <strong>la compra.<\/strong> Estos pasos ser\u00edan entrar a la web, entrar en una p\u00e1gina de producto, a\u00f1adir un producto al carrito y pago del mismo.<\/p>\n<p>Como se puede observar, al inicio del proceso el n\u00famero inicial de usuarios es grande, pero parte de estos se van perdiendo a lo largo del proceso del funnel o embudo de conversi\u00f3n: los que no entran a la p\u00e1gina de producto, los que se van sin a\u00f1adir un producto al carrito, de estos, los que se van antes de realizar el pago, etc.<\/p>\n<p>En este caso vemos que del paso \u201camarillo\u201d al \u201cazul (pongamos que es la fase de pago del producto) estar\u00edamos perdiendo un n\u00famero importante usuarios, y por tanto deber\u00edamos <strong>analizar las razones de este hecho<\/strong>, y as\u00ed incrementar el n\u00famero de usuarios que completan el proceso de este embudo de conversi\u00f3n.<\/p>\n<p>Lo m\u00e1s importante de este tipo de t\u00e9cnicas es que nos sirven para <strong>detectar los elementos de mejora<\/strong> de una forma muy potente as\u00ed como extraer otro tipo de informaci\u00f3n valiosa para nuestro negocio online. Nuestros esfuerzos ir\u00edan destinados a detectar nuestros puntos m\u00e1s d\u00e9biles <strong>y as\u00ed optimizar de la manera adecuada todo el procedimiento.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El funnel o embudo de conversi\u00f3n es un t\u00e9rmino de Marketing Online que trata de definir los distintos pasos que tiene que dar un usuario para cumplir un objetivo determinado dentro de la web, ya sea un registro, una compra o la generaci\u00f3n de un lead. El embudo de conversi\u00f3n o funnel sirve para determinar &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/\" class=\"more-link\">Leer m\u00e1s<span class=\"screen-reader-text\"> \u00ab\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":171,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n? - Alejandro Mart\u00ednez Vi\u00fadez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n? - Alejandro Mart\u00ednez Vi\u00fadez\" \/>\n<meta property=\"og:description\" content=\"El funnel o embudo de conversi\u00f3n es un t\u00e9rmino de Marketing Online que trata de definir los distintos pasos que tiene que dar un usuario para cumplir un objetivo determinado dentro de la web, ya sea un registro, una compra o la generaci\u00f3n de un lead. El embudo de conversi\u00f3n o funnel sirve para determinar &hellip; Leer m\u00e1s \u00ab\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n?\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Alejandro Mart\u00ednez Vi\u00fadez\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T14:21:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.40defiebre.com\/wp-content\/uploads\/2015\/04\/tunel-2.jpg\" \/>\n<meta name=\"author\" content=\"amartinezv3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"amartinezv3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"amartinezv3\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/\",\"url\":\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/\",\"name\":\"\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n? - Alejandro Mart\u00ednez Vi\u00fadez\",\"isPartOf\":{\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.40defiebre.com\/wp-content\/uploads\/2015\/04\/tunel-2.jpg\",\"datePublished\":\"2025-03-19T14:21:44+00:00\",\"author\":{\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/#\/schema\/person\/0af758b4c1a52a6944dc14b643f5e2c0\"},\"breadcrumb\":{\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#primaryimage\",\"url\":\"https:\/\/www.40defiebre.com\/wp-content\/uploads\/2015\/04\/tunel-2.jpg\",\"contentUrl\":\"https:\/\/www.40defiebre.com\/wp-content\/uploads\/2015\/04\/tunel-2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/learn.uao.es\/amartinezv3\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/#website\",\"url\":\"https:\/\/learn.uao.es\/amartinezv3\/\",\"name\":\"Alejandro Mart\u00ednez Vi\u00fadez\",\"description\":\"honestly think I love beautifull music\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.uao.es\/amartinezv3\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/#\/schema\/person\/0af758b4c1a52a6944dc14b643f5e2c0\",\"name\":\"amartinezv3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/learn.uao.es\/amartinezv3\/#\/schema\/person\/image\/d9173140b857aaf1297f5b07679fe5df\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d31cd582f617179500c8834efc20dcb2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d31cd582f617179500c8834efc20dcb2?s=96&d=mm&r=g\",\"caption\":\"amartinezv3\"},\"url\":\"https:\/\/learn.uao.es\/amartinezv3\/author\/amartinezv3\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n? - Alejandro Mart\u00ednez Vi\u00fadez","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n? - Alejandro Mart\u00ednez Vi\u00fadez","og_description":"El funnel o embudo de conversi\u00f3n es un t\u00e9rmino de Marketing Online que trata de definir los distintos pasos que tiene que dar un usuario para cumplir un objetivo determinado dentro de la web, ya sea un registro, una compra o la generaci\u00f3n de un lead. El embudo de conversi\u00f3n o funnel sirve para determinar &hellip; Leer m\u00e1s \u00ab\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n?\u00bb","og_url":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/","og_site_name":"Alejandro Mart\u00ednez Vi\u00fadez","article_published_time":"2025-03-19T14:21:44+00:00","og_image":[{"url":"https:\/\/www.40defiebre.com\/wp-content\/uploads\/2015\/04\/tunel-2.jpg","type":"","width":"","height":""}],"author":"amartinezv3","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"amartinezv3","Tiempo de lectura":"2 minutos","Written by":"amartinezv3"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/","url":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/","name":"\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n? - Alejandro Mart\u00ednez Vi\u00fadez","isPartOf":{"@id":"https:\/\/learn.uao.es\/amartinezv3\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#primaryimage"},"image":{"@id":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.40defiebre.com\/wp-content\/uploads\/2015\/04\/tunel-2.jpg","datePublished":"2025-03-19T14:21:44+00:00","author":{"@id":"https:\/\/learn.uao.es\/amartinezv3\/#\/schema\/person\/0af758b4c1a52a6944dc14b643f5e2c0"},"breadcrumb":{"@id":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#primaryimage","url":"https:\/\/www.40defiebre.com\/wp-content\/uploads\/2015\/04\/tunel-2.jpg","contentUrl":"https:\/\/www.40defiebre.com\/wp-content\/uploads\/2015\/04\/tunel-2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/learn.uao.es\/amartinezv3\/2025\/03\/19\/que-es-el-funnel-o-embudo-de-conversion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/learn.uao.es\/amartinezv3\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el funnel o embudo de conversi\u00f3n?"}]},{"@type":"WebSite","@id":"https:\/\/learn.uao.es\/amartinezv3\/#website","url":"https:\/\/learn.uao.es\/amartinezv3\/","name":"Alejandro Mart\u00ednez Vi\u00fadez","description":"honestly think I love beautifull music","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.uao.es\/amartinezv3\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/learn.uao.es\/amartinezv3\/#\/schema\/person\/0af758b4c1a52a6944dc14b643f5e2c0","name":"amartinezv3","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/learn.uao.es\/amartinezv3\/#\/schema\/person\/image\/d9173140b857aaf1297f5b07679fe5df","url":"https:\/\/secure.gravatar.com\/avatar\/d31cd582f617179500c8834efc20dcb2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d31cd582f617179500c8834efc20dcb2?s=96&d=mm&r=g","caption":"amartinezv3"},"url":"https:\/\/learn.uao.es\/amartinezv3\/author\/amartinezv3\/"}]}},"_links":{"self":[{"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/users\/171"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":1,"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":26,"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/posts\/25\/revisions\/26"}],"wp:attachment":[{"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/categories?post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/tags?post=25"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/learn.uao.es\/amartinezv3\/wp-json\/wp\/v2\/coauthors?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}