{"id":1,"date":"2025-11-30T17:42:31","date_gmt":"2025-11-30T16:42:31","guid":{"rendered":"https:\/\/learn.uao.es\/calberdic\/?p=1"},"modified":"2025-12-25T20:04:33","modified_gmt":"2025-12-25T19:04:33","slug":"hola-mundo","status":"publish","type":"post","link":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/","title":{"rendered":"Redes sociales en la comunicaci\u00f3n de las marcas"},"content":{"rendered":"<h2><b>Introducci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Las redes sociales son hoy uno de los principales canales de comunicaci\u00f3n para las marcas. Plataformas como Instagram, TikTok o X permiten conectar directamente con los usuarios y construir una identidad de marca s\u00f3lida.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-22 aligncenter\" src=\"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90-240x300.jpg\" alt=\"\" width=\"406\" height=\"508\" srcset=\"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90-240x300.jpg 240w, https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90-819x1024.jpg 819w, https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90-768x960.jpg 768w, https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90.jpg 1199w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<h2><b>Redes sociales y estrategia de marca<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Una gesti\u00f3n adecuada de redes sociales ayuda a las marcas a:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><span style=\"font-weight: 400\">Comunicar sus valores<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adaptar los mensajes a cada plataforma<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aumentar los mensajes a cada plataforma<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aumentar la visibilidad y la interacci\u00f3n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">El uso de formato visuales como im\u00e1genes y v\u00eddeos facilita la comprensi\u00f3n de los mensajes y mejora el impacto del contenido.<\/span><\/p>\n<p><iframe title=\"Estrategia Definitiva: Crea Contenido para Redes Sociales que S\u00ed Funciona\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/A--30-ljOYA?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/learn.uao.es\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><b>Contenidos que aportan valor<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Adem\u00e1s de las publicaciones habituales, muchas marcas complementan su estrategia con recursos adicionales, como v\u00eddeos explicativos o documentos descargables, que permiten ampliar la informaci\u00f3n y ofrecer un mayor valor al usuario.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">De este modo, las redes sociales se consolidan como una herramienta clave dentro de la estrategia de comunicaci\u00f3n digital de las marcas. Accede al recurso complementario para profundizar en las claves de la gesti\u00f3n de redes sociales para marcas.<\/span><\/p>\n<p><a href=\"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/Guia-redes-sociales-para-marcas_compressed.pdf\">Descargar PDF<\/a><\/p>\n<p><a href=\"https:\/\/www.redegal.com\/es\/blog\/marketing-de-contenidos-marcas-redes-sociales\/\">+ Informaci\u00f3n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n Las redes sociales son hoy uno de los principales canales de comunicaci\u00f3n para las marcas. Plataformas como Instagram, TikTok o X permiten conectar directamente con los usuarios y construir una identidad de marca s\u00f3lida. Redes sociales y estrategia de marca Una gesti\u00f3n adecuada de redes sociales ayuda a las marcas a: Comunicar sus valores &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> &#8220;Redes sociales en la comunicaci\u00f3n de las marcas&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[4],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redes sociales en la comunicaci\u00f3n de las marcas - rrss y marcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes sociales en la comunicaci\u00f3n de las marcas - rrss y marcas\" \/>\n<meta property=\"og:description\" content=\"Introducci\u00f3n Las redes sociales son hoy uno de los principales canales de comunicaci\u00f3n para las marcas. Plataformas como Instagram, TikTok o X permiten conectar directamente con los usuarios y construir una identidad de marca s\u00f3lida. Redes sociales y estrategia de marca Una gesti\u00f3n adecuada de redes sociales ayuda a las marcas a: Comunicar sus valores &hellip; Continuar leyendo &quot;Redes sociales en la comunicaci\u00f3n de las marcas&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"rrss y marcas\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-30T16:42:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-25T19:04:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1199\" \/>\n\t<meta property=\"og:image:height\" content=\"1499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"webmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"webmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"webmaster\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/\",\"url\":\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/\",\"name\":\"Redes sociales en la comunicaci\u00f3n de las marcas - rrss y marcas\",\"isPartOf\":{\"@id\":\"https:\/\/learn.uao.es\/calberdic\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90-240x300.jpg\",\"datePublished\":\"2025-11-30T16:42:31+00:00\",\"dateModified\":\"2025-12-25T19:04:33+00:00\",\"author\":{\"@id\":\"https:\/\/learn.uao.es\/calberdic\/#\/schema\/person\/215f557aaf010a450293fc4f91cee797\"},\"breadcrumb\":{\"@id\":\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#primaryimage\",\"url\":\"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90.jpg\",\"contentUrl\":\"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90.jpg\",\"width\":1199,\"height\":1499},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/learn.uao.es\/calberdic\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Redes sociales en la comunicaci\u00f3n de las marcas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.uao.es\/calberdic\/#website\",\"url\":\"https:\/\/learn.uao.es\/calberdic\/\",\"name\":\"rrss y marcas\",\"description\":\"Claudia Alberdi Calvo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.uao.es\/calberdic\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.uao.es\/calberdic\/#\/schema\/person\/215f557aaf010a450293fc4f91cee797\",\"name\":\"webmaster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/learn.uao.es\/calberdic\/#\/schema\/person\/image\/1c7c4ae57f310a50618fffb80083dcd8\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e5e68fbe43911a7e5c8f783a8ec7c1a0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e5e68fbe43911a7e5c8f783a8ec7c1a0?s=96&d=mm&r=g\",\"caption\":\"webmaster\"},\"sameAs\":[\"https:\/\/learn.uao.es\"],\"url\":\"https:\/\/learn.uao.es\/calberdic\/author\/webmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Redes sociales en la comunicaci\u00f3n de las marcas - rrss y marcas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/","og_locale":"es_ES","og_type":"article","og_title":"Redes sociales en la comunicaci\u00f3n de las marcas - rrss y marcas","og_description":"Introducci\u00f3n Las redes sociales son hoy uno de los principales canales de comunicaci\u00f3n para las marcas. Plataformas como Instagram, TikTok o X permiten conectar directamente con los usuarios y construir una identidad de marca s\u00f3lida. Redes sociales y estrategia de marca Una gesti\u00f3n adecuada de redes sociales ayuda a las marcas a: Comunicar sus valores &hellip; Continuar leyendo \"Redes sociales en la comunicaci\u00f3n de las marcas\"","og_url":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/","og_site_name":"rrss y marcas","article_published_time":"2025-11-30T16:42:31+00:00","article_modified_time":"2025-12-25T19:04:33+00:00","og_image":[{"width":1199,"height":1499,"url":"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90.jpg","type":"image\/jpeg"}],"author":"webmaster","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"webmaster","Tiempo de lectura":"1 minuto","Written by":"webmaster"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/","url":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/","name":"Redes sociales en la comunicaci\u00f3n de las marcas - rrss y marcas","isPartOf":{"@id":"https:\/\/learn.uao.es\/calberdic\/#website"},"primaryImageOfPage":{"@id":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#primaryimage"},"image":{"@id":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#primaryimage"},"thumbnailUrl":"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90-240x300.jpg","datePublished":"2025-11-30T16:42:31+00:00","dateModified":"2025-12-25T19:04:33+00:00","author":{"@id":"https:\/\/learn.uao.es\/calberdic\/#\/schema\/person\/215f557aaf010a450293fc4f91cee797"},"breadcrumb":{"@id":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#primaryimage","url":"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90.jpg","contentUrl":"https:\/\/learn.uao.es\/calberdic\/wp-content\/uploads\/sites\/189\/2025\/11\/6e9be47f42ded55d0a69c26c2fc88e90.jpg","width":1199,"height":1499},{"@type":"BreadcrumbList","@id":"https:\/\/learn.uao.es\/calberdic\/2025\/11\/30\/hola-mundo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/learn.uao.es\/calberdic\/"},{"@type":"ListItem","position":2,"name":"Redes sociales en la comunicaci\u00f3n de las marcas"}]},{"@type":"WebSite","@id":"https:\/\/learn.uao.es\/calberdic\/#website","url":"https:\/\/learn.uao.es\/calberdic\/","name":"rrss y marcas","description":"Claudia Alberdi Calvo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.uao.es\/calberdic\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/learn.uao.es\/calberdic\/#\/schema\/person\/215f557aaf010a450293fc4f91cee797","name":"webmaster","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/learn.uao.es\/calberdic\/#\/schema\/person\/image\/1c7c4ae57f310a50618fffb80083dcd8","url":"https:\/\/secure.gravatar.com\/avatar\/e5e68fbe43911a7e5c8f783a8ec7c1a0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e5e68fbe43911a7e5c8f783a8ec7c1a0?s=96&d=mm&r=g","caption":"webmaster"},"sameAs":["https:\/\/learn.uao.es"],"url":"https:\/\/learn.uao.es\/calberdic\/author\/webmaster\/"}]}},"_links":{"self":[{"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":15,"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":48,"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/posts\/1\/revisions\/48"}],"wp:attachment":[{"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/tags?post=1"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/learn.uao.es\/calberdic\/wp-json\/wp\/v2\/coauthors?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}