{"id":6,"date":"2025-03-19T15:21:43","date_gmt":"2025-03-19T14:21:43","guid":{"rendered":"https:\/\/learn.uao.es\/dmaellag\/?p=6"},"modified":"2025-03-19T15:21:43","modified_gmt":"2025-03-19T14:21:43","slug":"que-es-el-roi","status":"publish","type":"post","link":"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/","title":{"rendered":"\u00bfQu\u00e9 es el ROI?"},"content":{"rendered":"<h1 class=\"entry-title\">\u00bfQu\u00e9 es el ROI?<\/h1>\n<div class=\"post-excerpt\"><strong>El ROI (Return On Investment) es el valor econ\u00f3mico generado como resultado de la realizaci\u00f3n de diferentes actividades de marketing<\/strong>. Con este dato, podemos medir el rendimiento que hemos obtenido de una inversi\u00f3n.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el ROI? El ROI (Return On Investment) es el valor econ\u00f3mico generado como resultado de la realizaci\u00f3n de diferentes actividades de marketing. Con este dato, podemos medir el rendimiento que hemos obtenido de una inversi\u00f3n.<\/p>\n","protected":false},"author":174,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el ROI? - Diego Maella Gonzalez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el ROI? - Diego Maella Gonzalez\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el ROI? El ROI (Return On Investment) es el valor econ\u00f3mico generado como resultado de la realizaci\u00f3n de diferentes actividades de marketing. Con este dato, podemos medir el rendimiento que hemos obtenido de una inversi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Diego Maella Gonzalez\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T14:21:43+00:00\" \/>\n<meta name=\"author\" content=\"dmaellag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"dmaellag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"dmaellag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/\",\"url\":\"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/\",\"name\":\"\u00bfQu\u00e9 es el ROI? - Diego Maella Gonzalez\",\"isPartOf\":{\"@id\":\"https:\/\/learn.uao.es\/dmaellag\/#website\"},\"datePublished\":\"2025-03-19T14:21:43+00:00\",\"author\":{\"@id\":\"https:\/\/learn.uao.es\/dmaellag\/#\/schema\/person\/237254d265bf6b5221b31a868d6b9444\"},\"breadcrumb\":{\"@id\":\"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/learn.uao.es\/dmaellag\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el ROI?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.uao.es\/dmaellag\/#website\",\"url\":\"https:\/\/learn.uao.es\/dmaellag\/\",\"name\":\"Diego Maella Gonzalez\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.uao.es\/dmaellag\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.uao.es\/dmaellag\/#\/schema\/person\/237254d265bf6b5221b31a868d6b9444\",\"name\":\"dmaellag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/learn.uao.es\/dmaellag\/#\/schema\/person\/image\/23c802d9392f01484fab8661a3520f76\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bca4309699e85ce0a546c04b02a9ff14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bca4309699e85ce0a546c04b02a9ff14?s=96&d=mm&r=g\",\"caption\":\"dmaellag\"},\"url\":\"https:\/\/learn.uao.es\/dmaellag\/author\/dmaellag\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el ROI? - Diego Maella Gonzalez","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el ROI? - Diego Maella Gonzalez","og_description":"\u00bfQu\u00e9 es el ROI? El ROI (Return On Investment) es el valor econ\u00f3mico generado como resultado de la realizaci\u00f3n de diferentes actividades de marketing. Con este dato, podemos medir el rendimiento que hemos obtenido de una inversi\u00f3n.","og_url":"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/","og_site_name":"Diego Maella Gonzalez","article_published_time":"2025-03-19T14:21:43+00:00","author":"dmaellag","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"dmaellag","Tiempo de lectura":"1 minuto","Written by":"dmaellag"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/","url":"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/","name":"\u00bfQu\u00e9 es el ROI? - Diego Maella Gonzalez","isPartOf":{"@id":"https:\/\/learn.uao.es\/dmaellag\/#website"},"datePublished":"2025-03-19T14:21:43+00:00","author":{"@id":"https:\/\/learn.uao.es\/dmaellag\/#\/schema\/person\/237254d265bf6b5221b31a868d6b9444"},"breadcrumb":{"@id":"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/learn.uao.es\/dmaellag\/2025\/03\/19\/que-es-el-roi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/learn.uao.es\/dmaellag\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el ROI?"}]},{"@type":"WebSite","@id":"https:\/\/learn.uao.es\/dmaellag\/#website","url":"https:\/\/learn.uao.es\/dmaellag\/","name":"Diego Maella Gonzalez","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learn.uao.es\/dmaellag\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/learn.uao.es\/dmaellag\/#\/schema\/person\/237254d265bf6b5221b31a868d6b9444","name":"dmaellag","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/learn.uao.es\/dmaellag\/#\/schema\/person\/image\/23c802d9392f01484fab8661a3520f76","url":"https:\/\/secure.gravatar.com\/avatar\/bca4309699e85ce0a546c04b02a9ff14?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bca4309699e85ce0a546c04b02a9ff14?s=96&d=mm&r=g","caption":"dmaellag"},"url":"https:\/\/learn.uao.es\/dmaellag\/author\/dmaellag\/"}]}},"_links":{"self":[{"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":1,"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":7,"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/posts\/6\/revisions\/7"}],"wp:attachment":[{"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/tags?post=6"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/learn.uao.es\/dmaellag\/wp-json\/wp\/v2\/coauthors?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}