{"id":10,"date":"2024-02-28T19:43:25","date_gmt":"2024-02-28T18:43:25","guid":{"rendered":"https:\/\/learn.uao.es\/nmartinezz\/?p=10"},"modified":"2024-03-19T17:05:03","modified_gmt":"2024-03-19T16:05:03","slug":"que-son-las-metricas-digitales","status":"publish","type":"post","link":"https:\/\/learn.uao.es\/nmartinezz\/2024\/02\/28\/que-son-las-metricas-digitales\/","title":{"rendered":"\u00bfQu\u00e9 son las m\u00e9tricas digitales?"},"content":{"rendered":"\r\n<p>Las m\u00e9tricas digitales son medidas cuantitativas utilizadas para analizar el rendimiento y el comportamiento de las actividades en l\u00ednea. Estas m\u00e9tricas se aplican en diversos contextos digitales, como sitios web, aplicaciones m\u00f3viles, redes sociales, campa\u00f1as de marketing digital, entre otros. Sirven para medir el \u00e9xito o el fracaso de una acci\u00f3n espec\u00edfica y proporcionan informaci\u00f3n valiosa para la toma de decisiones estrat\u00e9gicas.<\/p>\r\n\r\n\r\n\r\n<p>Adem\u00e1s, se pueden clasificar en 3 tipos:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=niMz4RboHgM<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Si os interesa el tema, pod\u00e9is acceder a un curso gratuito:<\/p>\r\n\r\n\r\n\r\n<p><a class=\"gb-button gb-button-08c94a55 gb-button-text\" href=\"https:\/\/www.coursera.org\/learn\/analticas-y-mtricas-de-marketing\"><strong>Hacer curso gratuito<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>M\u00e1s informaci\u00f3n disponible en el siguiente documento:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-file\"><a class=\"wp-block-file__button wp-element-button\" href=\"https:\/\/learn.uao.es\/nmartinezz\/wp-content\/uploads\/sites\/19\/2024\/02\/METRICAS-DIGITALES-1.docx\" aria-describedby=\"wp-block-file--media-b328d73a-e270-4890-87a8-ceb5337edd4f\">Descarga<\/a><\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Las m\u00e9tricas digitales son medidas cuantitativas utilizadas para analizar el rendimiento y el comportamiento de las actividades en l\u00ednea. Estas m\u00e9tricas se aplican en diversos contextos digitales, como sitios web, aplicaciones m\u00f3viles, redes sociales, campa\u00f1as de marketing digital, entre otros. Sirven para medir el \u00e9xito o el fracaso de una acci\u00f3n espec\u00edfica y proporcionan informaci\u00f3n &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/learn.uao.es\/nmartinezz\/2024\/02\/28\/que-son-las-metricas-digitales\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> &#8220;\u00bfQu\u00e9 son las m\u00e9tricas digitales?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 son las m\u00e9tricas digitales? - Noelia Mart\u00ednez Zambrano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learn.uao.es\/nmartinezz\/2024\/02\/28\/que-son-las-metricas-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 son las m\u00e9tricas digitales? - Noelia Mart\u00ednez Zambrano\" \/>\n<meta property=\"og:description\" content=\"Las m\u00e9tricas digitales son medidas cuantitativas utilizadas para analizar el rendimiento y el comportamiento de las actividades en l\u00ednea. 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