{"id":463,"date":"2023-09-19T16:18:44","date_gmt":"2023-09-19T16:18:44","guid":{"rendered":"https:\/\/tratar.es\/alu\/?p=463"},"modified":"2023-09-19T16:18:44","modified_gmt":"2023-09-19T16:18:44","slug":"ctr","status":"publish","type":"post","link":"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/","title":{"rendered":"ctr"},"content":{"rendered":"<section class=\"entry-header entry-header-standard entry-header-thumbnail\">\n<div class=\"entry-header-inner\">\n<h1 class=\"entry-title\"><a href=\"https:\/\/www.40defiebre.com\/que-es\/ctr\" rel=\"bookmark\">\u00bfQu\u00e9 es el CTR?<\/a><\/h1>\n<\/div>\n<\/section>\n<section class=\"entry-header entry-header-standard\">\n<div class=\"entry-header-inner\"><\/div>\n<\/section>\n<div class=\"entry-container\">\n<div class=\"entry-content-wrap\">\n<div class=\"entry-content\">\n<p><strong>El CTR (Click Through Rate) es el n\u00famero de clics que obtiene un enlace respecto a su n\u00famero de impresiones.<\/strong>\u00a0Siempre se calcula en porcentaje, y es una m\u00e9trica que se utiliza normalmente para medir el impacto que ha tenido\u00a0una campa\u00f1a digital.<\/p>\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo calcular\u00a0el CTR?<\/h2>\n<p>Como dijimos anteriormente\u00a0<strong>el CTR se calcula en porcentaje.<\/strong>\u00a0Se obtiene dividiendo el n\u00famero de clics que ha obtenido un\u00a0enlace entre el numero\u00a0de veces que este ha sido visto por los usuarios (impresiones) multiplicado por 100.<\/p>\n<p>Veamos un ejemplo: Imaginemos que tenemos un resultado en Google que ha sido visto en\u00a02000 ocasiones y que ha obtenido 30 clics, nuestro\u00a0CTR se calcular\u00eda as\u00ed:<\/p>\n<ul>\n<li>CTR= (Clics \/ Impresiones) x 100 = (30 \/ 2000) x 100 = 1,5 %<\/li>\n<li>CTR = 1,5 %<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">\u00bfD\u00f3nde ver el CTR de nuestra web en Google?<\/h2>\n<p>Gracias a la plataforma para webmasters\u00a0<a href=\"https:\/\/www.google.com\/webmasters\/tools\/\">Google Search Console<\/a>, antiguamente conocida como Webmaster Tools, puedes consultar el\u00a0CTR que tienen\u00a0tus p\u00e1ginas en los resultados de b\u00fasqueda de Google.<\/p>\n<p>Entra en la secci\u00f3n \u00abTr\u00e1fico de b\u00fasqueda &gt; An\u00e1lisis de b\u00fasqueda\u00bb \u00a0y selecciona \u00abP\u00e1ginas y CTR\u00bb.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el CTR? El CTR (Click Through Rate) es el n\u00famero de clics que obtiene un enlace respecto a su n\u00famero de impresiones.\u00a0Siempre se calcula en porcentaje, y es una m\u00e9trica que se utiliza normalmente para medir el impacto que ha tenido\u00a0una campa\u00f1a digital. \u00bfC\u00f3mo calcular\u00a0el CTR? Como dijimos anteriormente\u00a0el CTR se calcula en &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> &#8220;ctr&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"coauthors":[],"class_list":["post-463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ctr - Webmaster Learn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ctr - Webmaster Learn\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el CTR? El CTR (Click Through Rate) es el n\u00famero de clics que obtiene un enlace respecto a su n\u00famero de impresiones.\u00a0Siempre se calcula en porcentaje, y es una m\u00e9trica que se utiliza normalmente para medir el impacto que ha tenido\u00a0una campa\u00f1a digital. \u00bfC\u00f3mo calcular\u00a0el CTR? Como dijimos anteriormente\u00a0el CTR se calcula en &hellip; Continuar leyendo &quot;ctr&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/\" \/>\n<meta property=\"og:site_name\" content=\"Webmaster Learn\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T16:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learn.uao.es\/ylavandeiraa\/wp-content\/uploads\/sites\/2\/2023\/04\/onyx-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"448\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"webmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"webmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"webmaster\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/\",\"url\":\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/\",\"name\":\"ctr - Webmaster Learn\",\"isPartOf\":{\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/learn.uao.es\/ylavandeiraa\/wp-content\/uploads\/sites\/2\/2023\/04\/onyx-3.png\",\"datePublished\":\"2023-09-19T16:18:44+00:00\",\"author\":{\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/#\/schema\/person\/215f557aaf010a450293fc4f91cee797\"},\"breadcrumb\":{\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/#primaryimage\",\"url\":\"https:\/\/learn.uao.es\/ylavandeiraa\/wp-content\/uploads\/sites\/2\/2023\/04\/onyx-3.png\",\"contentUrl\":\"https:\/\/learn.uao.es\/ylavandeiraa\/wp-content\/uploads\/sites\/2\/2023\/04\/onyx-3.png\",\"width\":448,\"height\":279},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/learn.uao.es\/ylavandeiraa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ctr\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/#website\",\"url\":\"https:\/\/learn.uao.es\/ylavandeiraa\/\",\"name\":\"Webmaster Learn\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learn.uao.es\/ylavandeiraa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/learn.uao.es\/ylavandeiraa\/#\/schema\/person\/215f557aaf010a450293fc4f91cee797\",\"name\":\"webmaster\",\"sameAs\":[\"https:\/\/learn.uao.es\"],\"url\":\"https:\/\/learn.uao.es\/ylavandeiraa\/author\/webmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ctr - Webmaster Learn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/learn.uao.es\/ylavandeiraa\/ctr\/","og_locale":"es_ES","og_type":"article","og_title":"ctr - Webmaster Learn","og_description":"\u00bfQu\u00e9 es el CTR? 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