The 34th edition of 080 Barcelona Fashion was held from October 14 to 17 at the Recinte Modernista Sant Pau. It was a complete success, exceeding attendance expectations with more than 17.500 visitors including press, influencers and guests. The event had a budget of 2 million euros and the participation of renowned designers such as Lola Casademunt.
Lola Casademunt by Maite no falta a su cita con 080 Barcelona Fashion. En esta 34ª edición, la diseñadora sigue apostando por su influencia en Japón, aunque esta vez mirando al futuro: el estilo kawaii. https://t.co/ozSdGV0cGg pic.twitter.com/SFQazIBM1t
— Neo2 Magazine (@Neo2_Magazine) October 21, 2024
Renowned designers featured in the event included Lola Casademunt by Maite, who showcased her Japan-inspired collection “Kawaii.” Additionally, Custo Barcelona captivated the audience with his colorful proposal “Come… and you will see…,” while Simorra presented “The memory of time” under the “see now, buy now” format.
Sustainability at 080 Reborn Fashion Show
The 080 Barcelona Fashion show fully embraced sustainability as its core theme, thereby highlighting the potential of fashion to be both stylish and environmentally responsible. Specifically, this initiative showcased collections made entirely from 100% reclaimed clothing, all under the resonant slogan, “Make Fashion Last.” By spotlighting pieces crafted from recovered materials, 080 Reborn clearly emphasized that sustainable fashion can indeed meet high aesthetic standards while promoting environmental consciousness.
Moreover, another highlight of the event was Louis Vuitton’s involvement as a sponsor. Notably, this partnership was part of the brand’s broader support for the America’s Cup sailing competition in Barcelona. Through this collaboration, Louis Vuitton further reinforced its commitment to innovation and sustainable practices in fashion. In this way, the brand’s sponsorship aligned seamlessly with the eco-conscious message of the 080 Reborn show.
The show has consolidated its role as a platform for innovative and sustainable fashion. Therefore, following this edition’s success, organizers are preparing the next event in April and plan to move to a larger venue to support its growing international reach.
Overall, this partnership between local sustainability supporters and a famous luxury brand has made 080 Reborn an important event, highlighting how important sustainability is for the future of fashion.